EMC Canvas

The Ecosystem Micro-Community Canvas **visualizes and designs collaboration** schemes and goals. It is based on the idea of a **dynamic contract**, a fluid agreement that aligns several entities towards a **shared leading goal** by detailing ex-ante **obligations** and **value-sharing** mechanisms the parties are entering into. The key questions and context of application it addresses are: * What are the **user scenario** and **value propositions** requiring the participation of multiple Micro-Enterprises that this EMC intends to address? * What value is the EMC expected to deliver for all the parties involved? * What are the services and **performance levels** MEs will commit to? * How is accumulated value going to be distributed?

It features the following areas: * The distinctive, complex user scenario and Ecosystemic Value Proposition the nodes intend to address together. * The Quantitative Leading Goal, in terms of revenues, market position, penetration, etc., the EMC aspires to reach. * The Nodes (Node Micro-Enterprises, Shared Service Platforms, external companies) providing their services as part of the agreement * The Obligations in terms of services and quality levels/performance each entity bring into the collaboration. * The Value-Sharing Mechanisms, in terms of profit sharing, cost coverage, and tangible and intangible assets, each node will receive in compensation for its effort and investment, once the leading goal has been achieved.

# Suggestions on using the EMC Canvas The draft of an EMC extends the work done with the ME Canvas by: * Defining a sophisticated user scenario and value proposition (e.g., “long term, exclusive, complex, premium experience”) one Micro-Enterprise would lead and attract other nodes around. Our Platform Design Toolkit could be leveraged to identify such a proposition.

* Translating the proposition into a leading goal that is tangible, measurable, and above average (e.g., revenues, market position, users, etc.)

* Prefilling the **nodes joining the EMC** from the left part of the ME Canvas. Integrating the list with other **internal or external** enabling units (e.g., Node MEs, SSPs, etc.)

* For each node, detailing the **agreement** in terms of **resources/performance** that they should commit to and **rewards** (e.g., profit sharing, customer base, expenses, insights, etc.) they would get access to.