Haier Group Corporation (/ˈhaɪ.ər/)[2] is a Chinese multinational home appliances and consumer electronics company headquartered in Qingdao, Shandong. It designs, develops, manufactures and sells products including refrigerators, air conditioners, washing machines, dryers, microwave ovens, mobile phones, computers, and televisions. The home appliances business, namely Haier Smart Home, has seven global brands – Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, Aqua and Candy.
According to data released by Euromonitor,[3] Haier was the number one brand globally in major appliances for 10 consecutive years from 2009 to 2018. The Haier brand was also recognized by BrandZ in 2019[4] as the most valuable IoT ecosystem brand in the world with a brand value of $16.3 billion. In 2019, Haier Smart Home ranked 448 on Fortune's Global 500 list with a revenue of $27.7 billion.
By the 1980s, the factory had a debt of over CN¥1.4 million and suffered from dilapidated infrastructure, poor management, and lack of quality controls, resulting from the planned economic system and relevant policies.[7] Production had slowed, rarely surpassing 80 refrigerators a month, and the factory was close to bankruptcy. The Qingdao government hired a young assistant city-manager, Zhang Ruimin, responsible for a number of city-owned appliance companies. Zhang was appointed the managing director of the factory in 1984.
Zhang Ruimin, soon after becoming managing director in 1985, ordered his employees to destroy 76 refrigerators with sledgehammers following a **customer complaint** in an effort to radically change the company's culture to one that embodies quality control practices.[10][25] At the time, Chinese brands for domestically produced consumer goods were generally regarded by overseas consumer markets as being of poor quality, even when compared subjectively with foreign brands manufactured in China.[26] The cultural transformation towards quality driven manufacturing resulted in Haier becoming the first company in China to get ISO 9001 certification.[10] Haier also announces **environmental sustainable development** strategy to improve the environment by conserving energy and recycling. In 2018，Haier got “Greener China Business Award” due to its outstanding efforts to protect the environment.[27] In 2015, Haier joined WIPO GREEN as an official partner in an effort to address climate change.
https://en.m.wikipedia.org/wiki/Haier
HEIGHT 400
Wikipedia 