The Entrepreneur Zhang Yu **launched an EMC** for smart cooking: the key idea was the transition from selling ovens to selling “New Year’s Eve Dinners.” So to move from a Product-Centered Value Proposition to one based on a User-Centered Scenario. It is important to consider that although the System (EMC Workbench) creates targets, the entrepreneur has a substantial Value-Added Revenue Sharing space. When the EMC has been created, many Node MEs bid to join it. Here are some examples: The Human Resources Node ME to provide plans on how to attract talents in the pre-production industry; 42 Marketing Node MEs (Regional Marketing Centers) to give plans on how to integrate 30.000 Haier stores; The Steaming Oven ME providing different plans on desktop/embedded ovens. Thus, the entrepreneur could leverage the support from HR, evaluate bids, and select partner nodes. After the evaluation, several Innovation Node MEs (Steaming oven ME, Kitchen Electricity ME, Food ME, IoT payment scenario interaction ME, IoT payment scenario landing ME, Finance SSP, HR SSP, User Interaction ME) and 42 marketing centers joined the EMC.