Haier developed its own internal digital tool dubbed as the “Workbench." This tool relies on algorithms, smart contracts, and blockchain technology to make the whole greater than the sum of its parts.
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**Haier Group's Workbench** is a core concept within the **RenDanHeYi** model, serving as a digital and organizational platform that enables employees, teams, and external partners to collaborate effectively in creating value for users. It acts as an operational hub that integrates data, processes, and tools to support the agile and decentralized nature of Haier’s management philosophy. --- ### **Key Features of the Workbench** 1. **Digital Platform:** - The Workbench is often a digital system, providing real-time access to data, analytics, and user feedback. - It supports seamless communication between micro-enterprises, users, and ecosystem partners. 2. **Support for Micro-Enterprises:** - Each autonomous team (micro-enterprise) uses the Workbench to manage its operations, user interactions, and performance metrics. - It enables micro-enterprises to operate independently while staying aligned with the broader ecosystem. 3. **User-Centric Design:** - The platform is designed to foster direct connections with users. - Feedback loops are built in, allowing teams to adapt their offerings based on user needs and preferences. 4. **Integration of Resources:** - It connects internal and external stakeholders, creating an open ecosystem for innovation. - Resources such as expertise, funding, and market insights are made accessible to all participants. 5. **Performance Measurement:** - The Workbench includes tools for tracking key performance indicators (KPIs) at both individual and team levels. - Success metrics are tied to user value creation and business outcomes. 6. **Collaboration and Transparency:** - The Workbench promotes collaboration among teams by sharing knowledge and best practices. - It ensures transparency in goals, processes, and results. --- ### **Role of the Workbench in RenDanHeYi** In Haier's **RenDanHeYi** model, the Workbench is crucial for: - **Autonomy with Alignment:** - While micro-enterprises operate independently, the Workbench ensures they align with the organization’s user-centric goals. - **Ecosystem Coordination:** - It serves as the connective tissue of Haier’s vast ecosystem, integrating suppliers, partners, and external collaborators into the value creation process. - **Continuous Improvement:** - By providing real-time user insights and performance data, the Workbench helps teams iterate and improve their offerings. - **Scalability:** - It allows Haier’s decentralized structure to scale efficiently, supporting thousands of micro-enterprises. --- ### **Examples of Workbench Usage** 1. **Product Development:** - A micro-enterprise working on smart refrigerators uses the Workbench to gather user feedback, analyze data, and test new features. - Insights from users guide iterative design and manufacturing processes. 2. **Ecosystem Collaboration:** - The Workbench connects third-party developers and suppliers with Haier teams to co-create solutions for specific market segments. 3. **Performance Tracking:** - Teams use the Workbench to monitor their financial performance, customer satisfaction scores, and innovation milestones. --- ### **Impact of the Workbench** The Workbench has been instrumental in helping Haier transition from a traditional appliance manufacturer into a networked ecosystem of user-driven businesses. It provides the operational backbone for the RenDanHeYi model, enabling flexibility, innovation, and sustained user focus.